The U.S. Cotton Trust Protocol sets a new standard in more sustainably grown cotton, ensuring that it contributes to the protection and preservation of the planet. The Trust Protocol is built on a foundation of robust data capture, aggregation and reporting that drives continuous improvement across six key sustainability metrics – water use, energy efficiency, greenhouse gas emissions, soil conservation, soil carbon and land use – and is the world’s first sustainable cotton fiber program to offer article-level supply chain transparency. This makes the Trust Protocol the first program to provide both access to full supply chain transparency and science-based field-level, verified data.