Ella is at the forefront of transformative change, driving Selfridges’ purpose to imagine and create a sustainable future for people and planet as Head of Sustainability and Innovation at Selfridges. Leading the customer and industry imposing RESELFRIDGES strategy, Ella focuses on streamlining customer services so they can make one more sustainable choice without barriers.

She leads the charge towards ambitious goals, steering the company to sourcing more sustainable materials, achieving Net Zero by 2040 and spearheading the transition to 45% of transactions originating from circular products and services by 2030. With a rich background in consulting and a varied career at Amazon, Ella has cultivated a deep understanding of the intersection between commerce, technology and responsible business practices.

She is passionate about sharing insights, circular economy strategies, de-coupling volume from growth and the pivotal role innovation plays in creating meaningful change.